ConsciESG — Product design, website and brand for an ESG analytics platform

The challenge

ConsciESG helps investors research companies and build portfolios based on their environmental, social and governance impact. The product is data-heavy: scores, rankings, targets and benchmarks. It needed an interface that makes that data easy to read, and a website that explains the product and brings visitors to a demo.

What we did

As Lead Designer, working directly with developers and product managers:

• UI/UX for the web app: company score pages, progress to target, materiality matrix, industry benchmarks, portfolio analytics
• Data visualization system with a fixed color for Environment, Social and Governance
• Marketing website: home, platform, insights, demo booking, log in, contact
• Brand identity system used across product, website and marketing
• Social media visuals
• Design documentation and asset pipeline for developer handoff

The solution

One system from the first ad to the last chart. A gradient hero over a flowing green and violet wave sets the brand on the website, and the same identity continues inside the product. In the platform, Environment, Social and Governance each keep their own color across every chart, so users learn to read a screen at a glance. The website leads visitors through the analytics tools, insights and reviews to a three-step demo booking.