Perani Boarding Haus — Brand identity and website for a boarding house in Augsburg

The challenge

A boarding house in Augsburg, Germany, needed a brand that makes guests feel at home from the moment they arrive. It had to work on dozens of small touchpoints, from the front gate to the key card, and look consistent online.

What we did

• Arched-window emblem and logo
• Navy and gold color system
• Key card holder, room key tag and door hanger
• Soap bottle labels and room cards
• Gate banner and signage
• Instagram feed design
• Website design and build in WordPress: home, rooms, about and contact pages, with prices per night and an availability check

The solution

The emblem is an arched window, the first thing you see of a home, drawn in navy and gold. The line "Home Away from Home" says the promise plainly. The same system runs from the banner on the front gate to the key card, room key, door hanger and soap labels, so every detail of the stay feels like one place. The Instagram feed continues the look online, and the website, boardinghaus-perani.de, brings the same navy and gold to a German-language site where guests can browse every room, see prices per night and check availability.